While I was at church busy praying, and then doing some more praying at a bedside, social media was kicking up a storm about the Church of England’s, Just Pray campaign. The company which run the advertising at cinemas has declined to show the advert that promotes it.
Prayer is important, prayer is vital, prayer should be the foundation of every person of faiths life. What is more, like the ad says prayer is for everyone, not just for the pious, or those who go to church, or those who can recite a prayer in an archaic language. It is not just for inside church buildings, it is for daily lives, wherever we are and whatever we are doing.
I am not sure why the Church of England are making such a song and dance about having this advert turned down, in doing so they are treading on dangerous ground.
The policy of Digital Cinema Media (who handle the adverts we see in the cinema) is they don’t show advertisements stated that: “… unintentionally or otherwise – could cause offence to those of differing political persuasions, as well as to those of differing faiths and indeed of no faith,” and that “in this regard, DCM treats all political or religious beliefs equally”. That is their policy, now maybe the CoE weren’t aware of it before submitting this advert, but that is their policy. The Church of England’s reaction, to be ‘bewildered’ and to call the decision ‘plain silly’ is inconsistent with how they themselves act. But wait, they even go further suggesting that such a policy will have a chilling effect on free speech.
I wonder how long it will take them to realise that there are those who see the Church of England’s policy on how it treats it’s clergy who happen not to be straight as bewildering and plain silly. I wonder if they are concentrating too much on the speck whilst missing the plank of their own attempt to stifle clergy who may wish to speak out for, and stand beside LTGB clergy.
Maybe instead of trying to claim they are being hard done by they should get on their knees and practice what they preach and do some praying.