Has anyone else out there noticed the new Lenor ad, the one encouraging you to buy the concentrated version as it will make lorries disappear off the roads?
When I first saw the ad, I thought, good one, then as it faded from the screen I thought again.
What the ad actually suggests is that those who are watching it are responsible for big artics going down country roads, and the nice people at Lenor would like to stop those big lorries but can’t unless we change our shopping habits! Yes we are responsible for what we buy but hold on a moment, what is stopping them from ceasing manufacturing the big bottles and getting the lorries off the road. If they really cared, rather than that ad, there would have been a press statement reading:
We at Lenor, want to do all we can to ensure our lorries and the lorries that move our products up and down the country are as few in number as possible. We want you to smell our new fragrances in our new concentrate rather than the smell of diesel fumes when you hang out your washing. We want to reduce the amount of plastic filling landfill sites leaving an unknown legacy for our children and grandchildren - so we will be making only concentrated fabric condition in future.
Okay so in an ideal world all fabric conditioners would also contain eco friendly components, but hey it’s a start.
